Tuesday, 19 October 2010

Research: Gender and Advertising:

Positive representation:
In this advert women are represented as being uite independant, connoted by how she is driving alone, showing that she can take care of herself without a man, a concept which was still quite new back then. The narrative is fairly straightforward as we see a women on her way to meet a man and inbetween, getting ready by doing her hair. This advertisement's target audience can identify with this women as the demographic would mainly be young women aged 16- 30.

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