Positive Respresentation:
The narrative in this advertisement focuses around a women who has just woken up with a man in her bed (most likely a result of a drunken night.) Usually in a senario such as this, the women is usually branded as a sex object in a one night stand but in this advert it is the man who is sexually objectified as the women uses her cunning to rid the man from her room. Already the women is seen as more dominant as she controls the situation. Her actions also hint at a more post-feminist world where men are more subordinate and women take on a more manly role and this seems more anchored by the product advertised (Whiz Biz.)
The Whiz Biz can also be seen as a phallic symbol as it is advertised as a "substitute penis", causing a rift in the status quo. This represents women and empowered and not subjected to being stereotyped as a sex object.
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